Customized Web Data Scraping Services

To understand your customers’ behaviour it is crucial to organize the scattered data into a single repository. There are experts today who can scrape websites to extract data and develop analytics. Data extraction is a major requisite for any small or large company that deals with a massive volume of information that is stored in a complex structure. Premium data mining services help in extracting and structuring data from structured as well as semi-structured documents found on the internet or in other data warehouses.

Companies dealing with a large amount of data on a regular basis may need to convert these set of data into useful information. In that case, web scraping services will come to help. The experts offering such services will ensure that none of the data is missed. Customized data extraction is carried out mostly on the customer databases in order to analyse their behaviour and demographic characteristics. Personalized services offer a whole lot of benefits, which are;

Ensure Data Quality

The experts use a custom data extractor in order to ensure that the data extracted are of high quality. More than forty percent of the websites change their structure every month. Thus, it can be difficult for you to monitor the websites. A customized data extraction service will allow you to concentrate on your business’ larger goals, instead of wasting your time in trying DIY web data extraction.

Availability of Custom Scraper Tool

A reputed web scraping service provider is expected to have custom scraper tool with which they can extract information from the data efficiently without missing on anyone. By using the tools they can even scrape the most complex data and can provide it in any format.

Avoid Possible Human Errors

While extracting so many data sometimes even the professional service providers can also miss out on data. However, with customized services there will be no possibility of human error. Besides, a lot of time and cost can be saved too.

Great Speed

The custom web scraping service provider with their efficient tools can work really fast to convert the large amount of data into analytics. Also, they are able to extract data from multiple resources. The extracted data will be further preserved into customized structured formats such as, Microsoft Database, Text, script, HTML, SQL script etc.

Update Website

Additionally, you will have the leverage to update the website with the latest price and filter search by skipping the data, which do not match the keyword.

Tailor-made services even allow the professionals to extract data from emails and some other communication channels efficiently. With these data you will be able to spot the essentials required to implement in your business to convert the visitors into your customers. Also, you can make your business marketing plans accordingly.

Custom website data scraping service assist companies to have access to various on-demand data that are scraped from web, depending on the individual needs. The experts offering end-to-end data extraction services can also help in preparing the analytics for your business.

 Source : http://www.web-parsing.com/blog/customized-web-data-scrapping-services

Data Extraction is not a Rocket Science: Follow These 4 Tips to Get Exemplary Results!

Data extraction is a skill, the more you master it – more are the chances of having a lucid picture of the volatile market and getting better perceptive of constantly changing trends. Escalating volatility in the market and intensifying competition has been the most contributing factors that have led to the rise of data extraction and data mining.

Data extraction is primarily used by companies (large and small, alike) to collect data from a specific industry, or data related to targeted customers or about their competition in the market. In fact, it has become a primary tool for marketers to plan their moves for branding and promoting particular products or services. It helps a wide plethora of industrial sectors to find and learn about specific data, based on their requirements.

And now with the rise of internet, web scraping has emerged as an important aspect that contributes to your success – the success of your venture or organization. It processes the HTML of a Web page to obtain data and convert it into to another format (i.e. HTML to XML).

Various extraction tools form an integral part of data extraction and data scrapping. Following offers a brief outline of some of these tools:

Email Extraction – An email extractor tool is used to acquire the email ids from any dependable sources automatically
Screen Scrapping – Screen scraping is a practice of reading text information from a screen and collecting visual data, rather than analyzing data as done in web scraping.

Data Mining as name suggests is a process of gathering patterns from information. It basically transforms the information into formats like CSV, MS excels, HTML and so and so forth, depending to your requirements
Web Spider – A Web spider is a computer program which browses internet in a systematic, automated manner. It is used by many search engines in order to provide up-to-date data

It is often seen that while extracting data; many get lost into the labyrinth of confusion, data overabundance, along with a lot of weird and not-so-familiar terms. Proper handling of these may sound easy, however; when not executed with appropriate procedure and processes; it may bring in disastrous results.

This no way means that data mining is a rocket science which only a few gifted and skilled people can take up. All it requires is undivided attention, keen preparation, and training, so brace up yourself for an overview of some practical tips that can help in successful data extraction and give a boost to your business.

Identify your Business Goals!:

Get a clear perspective in mind as to what are your business goals.

Data extraction can be bifurcated into various branches; and one needs to choose it wisely, depending on the business goals. E.g. your primary requirement is to get email ids of potential clients to conduct an email campaign; and for that you certainly need an email extractor. Use of this tool assists in extracting the email ids from trustworthy sources automatically. It essentially collects business contacts from various web pages, text files, HTML files, or any other format without duplicating the email ids. So, if you are not sure what you want; even applying the best tools will be of no use!

A crystal clear mindset helps in better understanding of market scenario and thus helps in formulation of powerful and effective strategies to get desired outcomes. E.g., people dealing in real estate business, should have a vision for it and which area they want to target specifically. With a clear vision they can clearly spell out what you want and where it should be.

Set Realistic Expectations:

Upon identifying your business goals, make sure to check out that they are realistic and attainable! Unrealistic and unachievable targets are the real cause for the obstacles and frustrations in the future.

Since, there are various tools that are and can be employed to extract data; vague or unclear goals make it difficult to determine which tool can be applied.

This crystal clear mindset; will help you give that insight about the direction your business is headed to.

Moreover, you can determine which method can be used to get excellent results. You can get a lucid picture of the past and present of your competitors and therefore helps in setting targets based on the others’ experiences. It is usually a wise move to set expectations that you have not achieved before.

Appoint Skilled Data Miner:

Skilled data miner with excellent data mining skills will reduce the painstaking and tiresome process of planning, devising and preparation.

For fresh start-ups, you can go ahead with the standard procedure however; if you have ample professionals at your disposal, pick up the right one who is not only knowledgeable but also reliable and sincere towards the task.

Prevent Data Deposits:

Being dead-sure of what you really want will help you avoid unnecessary data deposition.

Data mining just like real mining is a skill to know where the real treasure lies and being able to get it in the most efficient and effective way.

Being able to spot on authenticated & reliable resources, well researched information is what gives a short cut to locate the right and exact data.

If you are aimlessly opening every website; the results are bound to be ambiguous and would ultimately be a waste of time and effort.

Source : http://www.habiledata.com/blog/data-extraction-is-not-a-rocket-science-follow-these-4-tips-to-get-exemplary-results

Taking a cue from the Ryanair screen scraping judgment

Screen scraping is the best way to aggregate web data much faster than a human possibly can. However, is there any such thing known as ethical web scraping?

Well it’s not scraping in itself that is good or bad. What matters is how you use the scraped data. It would be extremely unethical to steal data, republish it or use it to cause harm to a business. This was clearly established when the EU passed a judgment in favour of Ryanair.

The EU’s highest court passed a judgment in favour of Ryan air, and this will positively prevent people from scraping and using others data in an unethical manner. Ryanair had claimed that PR Aviation scraped its data regarding the flight scheduled and then used it to allow people book Ryanair flights via the PR Aviation website and this is clearly an infringement of database rights.

Source:http://www.habiledata.com/blog/taking-cue-ryanair-screen-scraping-judgment/

SFTW: Scraping data with Google Refine

For the first Something For The Weekend of 2012 I want to tackle a common problem when you’re trying to scrape a collection of webpage: they have some sort of structure in their URL like this, where part of the URL refers to the name or code of an entity:     http://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=5237521

  tp://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=5237629

    ttp://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=5237823

In this instance, you can see that the URL is identical apart from a 7 digit code at the end: the ID of the school the data refers to.

There are a number of ways you could scrape this data. You could use Google Docs and the =importXML formula, but Google Docs will only let you use this 50 times on any one spreadsheet (you could copy the results and select Edit > Paste Special > Values Only and then use the formula a further 50 times if it’s not too many – here’s one I prepared earlier).

And you could use Scraperwiki to write a powerful scraper – but you need to understand enough coding to do so quickly (here’s a demo I prepared earlier).

A middle option is to use Google Refine, and here’s how you do it.

Assembling the ingredients

With the basic URL structure identified, we already have half of our ingredients. What we need  next is a list of the ID codes that we’re going to use to complete each URL.

An advanced search for “list seed number scottish schools filetype:xls” brings up a link to this spreadsheet (XLS) which gives us just that.

The spreadsheet will need editing: remove any rows you don’t need. This will reduce the time that the scraper will take in going through them. For example, if you’re only interested in one local authority, or one type of school, sort your spreadsheet so that you can delete those above or below them.

Now to combine  the ID codes with the base URL.

Bringing your data into Google Refine

Open Google Refine and create a new project with the edited spreadsheet containing the school IDs.

At the top of the school ID column click on the drop-down menu and select Edit column > Add column based on this column…

In the New column name box at the top call this ‘URL’.

In the Expression box type the following piece of GREL (Google Refine Expression Language):

“http://www.ltscotland.org.uk/scottishschoolsonline/schools/freemealentitlement.asp?iSchoolID=”+value

(Type in the quotation marks yourself – if you’re copying them from a webpage you may have problems)

The ‘value’ bit means the value of each cell in the column you just selected. The plus sign adds it to the end of the URL in quotes.

In the Preview window you should see the results – you can even copy one of the resulting URLs and paste it into a browser to check it works. (On one occasion Google Refine added .0 to the end of the ID number, ruining the URL. You can solve this by changing ‘value’ to value.substring(0,7) – this extracts the first 7 characters of the ID number, omitting the ‘.0′) UPDATE: in the comment Thad suggests “perhaps, upon import of your spreadsheet of IDs, you forgot to uncheck the importer option to Parse as numbers?”

Click OK if you’re happy, and you should have a new column with a URL for each school ID.

Grabbing the HTML for each page

Now click on the top of this new URL column and select Edit column > Add column by fetching URLs…

In the New column name box at the top call this ‘HTML’.

All you need in the Expression window is ‘value’, so leave that as it is.

Click OK.

Google Refine will now go to each of those URLs and fetch the HTML contents. As we have a couple thousand rows here, this will take a long time – hours, depending on the speed of your computer and internet connection (it may not work at all if either isn’t very fast). So leave it running and come back to it later.

Extracting data from the raw HTML with parseHTML

When it’s finished you’ll have another column where each cell is a bunch of HTML. You’ll need to create a new column to extract what you need from that, and you’ll also need some GREL expressions explained here.

First you need to identify what data you want, and where it is in the HTML. To find it, right-click on one of the webpages containing the data, and search for a key phrase or figure that you want to extract. Around that data you want to find a HTML tag like <table class=”destinations”> or <div id=”statistics”>. Keep that open in another window while you tweak the expression we come onto below…

Back in Google Refine, at the top of the HTML column click on the drop-down menu and select Edit column > Add column based on this column…

In the New column name box at the top give it a name describing the data you’re going to pull out.

In the Expression box type the following piece of GREL (Google Refine Expression Language):

value.parseHtml().select(“table.destinations”)[0].select(“tr”).toString()

(Again, type the quotation marks yourself rather than copying them from here or you may have problems)

I’ll break down what this is doing:

value.parseHtml()

parse the HTML in each cell (value)

.select(“table.destinations”)

find a table with a class (.) of “destinations” (in the source HTML this reads <table class=”destinations”>. If it was <div id=”statistics”> then you would write .select(“div#statistics”) – the hash sign representing an ‘id’ and the full stop representing a ‘class’.

[0]

This zero in square brackets tells Refine to only grab the first table – a number 1 would indicate the second, and so on. This is because numbering (“indexing”) generally begins with zero in programming.

.select(“tr”)

Now, within that table, find anything within the tag <tr>

.toString()

And convert the results into a string of text.

The results of that expression in the Preview window should look something like this:

<tr> <th></th> <th>Abbotswell School</th> <th>Aberdeen City</th> <th>Scotland</th> </tr> <tr> <th>Percentage of pupils</th> <td>25.5%</td> <td>16.3%</td> <td>22.6%</td> </tr>

This is still HTML, but a much smaller and manageable chunk. You could, if you chose, now export it as a spreadsheet file and use various techniques to get rid of the tags (Find and Replace, for example) and split the data into separate columns (the =SPLIT formula, for example).

Or you could further tweak your GREL code in Refine to drill further into your data, like so:

value.parseHtml().select(“table.destinations”)[0].select(“td”)[0].toString()

Which would give you this:

<td>25.5%</td>

Or you can add the .substring function to strip out the HTML like so (assuming that the data you want is always 5 characters long):

value.parseHtml().select(“table.destinations”)[0].select(“td”)[0].toString().substring(5,10)

When you’re happy, click OK and you should have a new column for that data. You can repeat this for every piece of data you want to extract into a new column.

Then click Export in the upper right corner and save as a CSV or Excel file.

Source: http://onlinejournalismblog.com/2012/01/13/sftw-scraping-data-with-google-refine/

SEO Content Writing - Boost Your Sales and Services

In the world of today, access to knowledge of any kind is just one click away. This has become possible with broad use of internet and more precisely with the existence of search engines like Google, Yahoo etc.

The term SEO stands for "Search Engine Optimization." This refers to a special field of article writing which surrounds already provided keywords. These keywords are relevant to the specific website to be promoted. This methodology is adopted by webmasters to promote their web by getting higher SEO ranking through content writing. This type of content writingprovides two folds advantages. At one side it's an ordinary person surfing on the search engine for a specific knowledge and getting it at its best, on the other side it's the webmaster that enables the ordinary person visit his website thus increasing his website's SEO ranking.

Requirement of SEO writing services by webmasters provide earning opportunity for common people who have good writing skills. These people are given some amount of money for working from different countries. Some individuals who are experienced in this field make a team of writers to share their work. Webmasters outsource content writing to these SEO services providers.

Webmasters hire content writing service providers to do their work. They pay these providers a handsome amount in acknowledgment to their skilled work. SEO article writing is not a much difficult job. It is only a matter of common sense. The term SEO is actually not very common among laymen therefore many good writers consider it to be something out of their range. It is only required that a person should be able to write articles using keywords accurately.

Websites which use SEO content writing methods to give some information, get their ranking higher if more people visit their site. This technique is very beneficial to the companies. It all works in such a way that the content writing providing company makes partners who are usually individuals or teams. This combined working is called affiliate marketing. This is a kind of work cycle which is beneficial to both the employers and providers. Employers ask people to provide services for SEO writing in their budget. If work satisfies the company or individuals, there are chances that they maintain long term relationship with the content writing providing company or individuals and they give them assignments of SEO writing services on and off.

Source: http://ezinearticles.com/?SEO-Content-Writing---Boost-Your-Sales-and-Services&id=5613923

How a Content Writing Service Can Help You

The day has arrived when a person does not have to worry about the access of knowledge, may it be about shopping, academics, business, entertainment or whatever. The world of internet has made this day possible in our lives. To access information about a certain area a person just goes to a search engine like Google, Yahoo, etc. and finds his relevant material with just one click.

Search Engine Optimization, shortly termed as SEO is an idea of promoting web business through search engines. SEO technique helps a webmaster achieve his website in top SEO rankings with the help of SEO writings.

If a webmaster wants to promote his website through SEO writings and he himself is not specialist in writing that content, he may outsource content writing by hiring a content writing company. Main thing in SEO article writing is to be careful that the written article relates with the website a webmaster wants to promote. Web solution services provider are expert in such SEO article writing and they ensure that the article written by them exactly and precisely relates with the website to be promoted. Which in simpler words mean, if you want to promote a website which contain material such as selling or designs of undergarments, your written article must contain words related to undergarments like "stretchable undergarments", "silk undergarments", "importance of undergarments", "undergarments industry", "how to choose undergarments" and so on. Though it seems difficult to write such an article but it only requires sense of appropriate words selection, sentence construction and logical thinking. A rich article will profit you more whereas a poorly framed article may jeopardize all your efforts.

These articles are then submitted to different article directories on the web. Somewhere in the article, webmasters include the link of their website in a logical manner. Thus a person who wants to know something about already given example "undergarments" will enter his query or keyword in search engine which will lead him to the SEO article submitted by the webmaster. There onward, if driven, the person will click on the link and concerned website will be opened. In this way the desired website will be ranked higher in SEO ranking. Another website may also include or select your article on their website which enhances the chances of your own website promotion through more clicks. This method of affiliate marketing further improves the ranking of one's website. Besides this, the main secret behind favorable utility of these articles is its unique webpage publishing.

Services for SEO writing are pooled up from various resources like some dedicated company, some organization or even from freelancer individuals who are specialists in content writing. SEO writing services help a lot to promote a blog thereby resulting into huge volumes of profits for the webmasters.

Content writing project companies and people with article writing techniques work side by side for the good of webmasters. What is the right approach to hire content writing services? Here is the answer.....one may search such expertise from the internet and find out various skillful and talented individuals as well as some companies who are willing to contribute or who are expert in providing their services for SEO writing at the right time with perfect quality.

Source: http://ezinearticles.com/?How-a-Content-Writing-Service-Can-Help-You&id=5613919

The Art of Quality Content Writing

Content writing is a form of writing which is used in order to provide the web businesses with creatively written articles and information about them and their products. These articles can be written on any niche or topic depending on the owner of the website. Another term that might be easier to describe them with is web content.

Content can be written in various ways and for various topics. Blogs, newsletters, SEO articles and even press releases are all part of content writing. It is the cornerstone for any website. The key element to follow while writing content for any entity is quality. Articles that are written with good quality content rate higher in the reader's eye. Research plays a significant role as well. The uniqueness of the content makes it more attractive in the eyes of the curious reader.

Along with quality comes presentation. Depending on the target audience the content should be presented in an articulate manner. An easy to read layout is both pleasing and understandable. For writing SEO articles the correct use of keywords is vital for its search engine ranking. Though, extreme use is not advisable as it will not only spoil the texture of the article but would also harm its ranking.

Besides quality content writing and intriguing presentation, emphasis on diversification of content should also be laid on. This can be done by content management on a regular basis. Adding new articles every now and then can help in retaining reader's interest. The articles should be plagiarism free and original. Since its not viable for everyone to up-to date their website on a regular basis, the use of professional writing services or freelance writers comes in handy.

They are dedicated and creative individuals who can provide content writing services for your website or blogpost at affordable rates. Outsourcing content writing to other writers helps in getting not only variety in the articles, but also creativity.

Source: http://ezinearticles.com/?The-Art-of-Quality-Content-Writing&id=4864878